Imapres and Gentara Collaboration to Promote MSMEs – Gentara Radio TV

Background to the emergence of the Praci Market Festival 2025

MSMEs are one of them important pillar in the Indonesian economywhich plays a big role in creating jobs and improving community welfare. However, many MSME players still face various challenges, such as limited market access, lack of product promotion, and limited capital to develop their businesses. Therefore, through Job Market FestivalIMAPRES Pracimantoro Development Group aims to provide a platform that can help MSMEs in Pracimantoro to market their products more widely, increase the competitiveness of local products, and encourage collaboration between various related parties. This event will showcase various superior products from MSME players, ranging from regional specialty foods and drinks, to other innovative products. With a traditional market concept packaged in a modern way, Job Market Festival not only aims to facilitate product sales, but also to introduce the richness of local culture and provide a unique shopping experience for visitors.

Activating the Creative Economy in the Month of Ramadan

Praci Market Festival 2025 was officially opened with a theme “Improving MSMEs through Creative and Quality Traditional Markets in the Month of Ramadhan”. Praci Market Festival 2025 will be held on March 14-15 2025 at the Village Market, Pracimantoro Village. for March 16 2025 it will be held at the Karst Museum. This event aims to bring a spirit of collaboration and innovation to MSMEs and artists, apart from providing space for local MSMEs to develop, increase competitiveness, and educate the public about the importance of supporting local products, especially during the holy month. This festival is the result of collaboration between Pracimantoro Student and Youth Association (Imapres)Community Radio Gentara FM 107.1, Praci Village Youth, and much more support from communities that are active in developing the creative economy.

Event Benefits

The Praci Market Festival is not just a place for buying and selling, but also has various important benefits or objectives, including:

• Supporting MSMEs: Providing space for MSME players to market products to the Pracimantoro community and surrounding areas, increase sales, and introduce local products.
• Increasing the Competitiveness of MSMEs: Providing opportunities for business actors to compete in the market with the support of promotions and collaboration.
• Increasing Social Awareness: Educate the public about the importance of supporting local products, especially during the month of Ramadan.
• Opening Market Access: Facilitate direct meetings between MSMEs and consumers.

Event Facilities and Support

To support the comfort of participants and visitors, this festival provides various facilities, such as:

• Exhibition Stand: Every MSME has a special place to market their products.
• Regional Food Court: Provides various foods and drinks, including typical Ramadhan takjil.
• Parking and Security: Managed by Youth organization with volunteer support king and the youth of Pracimantoro village.
• Creator Content Support: A number of content creators from Wonogiri such as Jhon Underground, Rudi Sate Ayam, etc. helped promote this event to make it more widely known.

Chief Executive Restika Wulandari expressed his hope that this festival could become a forum for MSMEs and arts practitioners to continue to develop. “We want to create a space where MSMEs can meet consumers directly and artists can express their work,” he said.

Through Labor Market Festival 2025It is hoped that local MSMEs will continue to develop and become widely known, especially in the blessed month of Ramadan. Apart from that, it is also hoped that this festival will be an opportunity for the community to understand the importance of supporting the local economy and strengthening togetherness. With close collaboration between MSMEs, arts workers and the community, Pracimantoro increasingly has the potential to become a center for an advanced and competitive creative economy.

But Immanuelowner MMCalso gave his views regarding the role picture in this event. “For the children of Imapres, they are also fighters. They are fighting to fill the fasting month by embracing MSMEs and art so that in the future it will become a positive means of developing MSMEs and the Pracimantoro economy and arts workers,” he said.

First Day: Opening and Exhibition of 18 MSMEs

The festival opened by presenting around 18 local MSMEs offering various superior products. On the first day, March 14 2025, it was opened with participant registration and preparation of the MSME stand at 13.00 WIB. A total of 18 MSMEs participated in this exhibition, displaying a variety of superior products from culinary to local crafts. The official event started at 14.00 WIB with remarks from various parties involved in organizing the festival.

After the opening, visitors were presented with an MSME exhibition which lasted until the afternoon. Then, at 15.30 WIB, entertainment from the Ontranium Band and Teras Rumah Band added to the lively atmosphere of the festival. To close the first day, the committee prepared a session to break the fast together starting at 18.00 WIB, ending with a conversation together.

Icha Candra, as Event Field Coordinator, stated that Praci Market Fest is a concrete form of effort to encourage the growth of MSMEs in Pracimantoro. “We are very proud of the enthusiasm of the participants and visitors. Hopefully this festival can be a positive momentum for MSMEs to continue to develop,” he said.

Support from Gentara FM 107.1

Argi Noor, Founder of Gentara FM 107.1, added that this collaboration is the first step to creating a creative ecosystem at Pracimantoro. “We want to provide space for MSMEs and communities to meet, network and develop together. This is a very good first step, seeing all elements of society working together with extraordinary enthusiasm is something to be proud of. We can both learn from each other for experiences to become better in the future. Cheer up!” he said.

Praci Market Fest 2025 is not only a buying and selling event, but also a means of building connections, increasing public awareness of local products, and strengthening togetherness in the month of Ramadan. With the spirit of mutual cooperation and innovation, it is hoped that this event can be an inspiration for other regions in developing creative and quality traditional markets.

Event Sponsorship and Support

Praci Market Fest 2025 receives support from various sponsors, including:

• GO OUT. Supple Group
• MMC Miracle Music Corner
• Alpha Apparel
• Gemma’s Restaurant
• Presma Paguyuban Soundsystem Pracimantoro
• Indonesian Karst Museum
• Praciku & Praci Room

This event was also broadcast live via Miracle Music Official and Gentara FM 107.1. With the success of the first day, it is hoped that this festival will be the first step in building a stronger MSME ecosystem in Pracimantoro.