The Collaboration of the Immandres and Gentara to lift MSMEs – Radio Gentara

BACKGROUND The emergence of the 2025 Paci Market Festival

UMKM is one important pillars in the Indonesian economywhich plays a major role in creating employment and improving the welfare of the community. However, many MSME actors still face various challenges, such as limited market access, lack of product promotion, and limited capital to develop their businesses. Therefore, through Pari Market FestIMPRESS Pracimantoro Development Group aims to provide a platform that can help MSME actors in Pracimantoro to market their products more broadly, increase the competitiveness of local products, and encourage collaboration between various related parties. This event will feature a variety of superior products from MSME actors, ranging from regional foods and drinks, to other innovative products. With a traditional market concept that is packaged in a modern way, Pari Market Fest Not only aims to facilitate product sales, but also to introduce local cultural wealth and provide unique shopping experiences for visitors.

Revive the creative economy in the month of Ramadan

Paci Market Festival 2025 was officially opened with the theme “Increasing MSMEs through Creative and Quality Traditional Markets in Ramadan”. Paci Market Festival 2025 was held on March 14-15, 2025 at the Village Market, Pracimantoro Village. For March 16, 2025, it was held at the Karst Museum. This event has the aim of bringing the spirit of collaboration and innovation for MSMEs and art fighters, in addition to providing space for local MSMEs to develop, increase competitiveness, and educate the public about the importance of supporting local products, especially in the holy month. This effective is the result of collaboration between Pracimantoro Student and Youth Association (IMPRESS)Community Radio Gentang FM 107.1, Youth of Praci Village, And many more support from communities that are active in developing the creative economy.

The benefits of the event

Paci Market Festival is not just a place to buy and sell, but also has various important benefits or objectives, including:

• Supports MSMEs: Provide space for SMEs to market products to the Pracimantoro and surrounding communities, increase sales, and introduce local products.
• Increase the competitiveness of MSMEs: Provide opportunities for businesses to compete in the market with promotional and collaboration support.
• Increase social care: Educate the public about the importance of supporting local products, especially during the month of Ramadan.
• Open market access: Facilitating direct meetings between MSMEs and consumers.

Facilities and Event Support

To support the comfort of participants and visitors, this festival provides various facilities, such as:

• Exhibition stand: Every MSME gets a special place to market their products.
• Food Court Area: Providing a variety of foods and drinks, including typical Ramadan takjil.
• Parking and security: Managed by Youth organization with volunteer support King and Youth of Pracimantoro Village.
• Creator content support: A number of content creators from Wonogiri such as Jhon Underground, Rudi Sate Ayam, etc. helped to promote this event to be better known.

Chief Executive Restika Wulandari convey his hope that this festival can be a forum for MSMEs and artists to continue to develop. “We want to create a space where MSMEs can meet directly with consumers and artists can express their work,” he said.

Through Pari Market Festival 2025It is hoped that local MSMEs are growing and widely known, especially in the month of Ramadan which is full of blessings. In addition, the festival is also expected to be a place for the community to understand the importance of supporting the local economy and strengthening togetherness. With the close collaboration between SMEs, art workers, and the community, Pracimantoro has the potential to become a center for advanced and competitive creative economy.

But Immanuelowner MMChelped give his views related to the role Imagers In this event. “For the children of the IMPRESSION, they are also fighters. They struggle to fill the fasting month by embracing MSMEs and art so that in the future it will become a positive means of developing MSMEs and the Pracimantoro economy and art workers,” he said.

First Day: Opening and Exhibition 18 MSMEs

The festival opened by presenting around 18 local MSMEs that offer a variety of their superior products. On the first day March 14, 2025 was opened with participant registration and preparation for the MSME stand at 13.00 WIB. A total of 18 MSMEs participated in this exhibition, featuring a variety of superior products from culinary to local crafts. The official event began at 14.00 WIB with remarks from various parties involved in the festival.

After the opening, visitors are presented with the MSME exhibition which lasts until the afternoon. Then, at 15:30 WIB, entertainment from the Ontranium band and the terrace band added to the lively atmosphere of the festival. In closing the first day, the committee prepared the breaking fast session together starting at 18:00 WIB, ending with a conversation together.

Icha Candra, as the Field Coordinator of the event, stated that the Praci Market Fest is a tangible form of efforts to encourage the growth of MSMEs in Pracimantoro. “We are very proud of the enthusiasm of the participants and visitors. Hopefully this festival can be a positive momentum for MSMEs to continue to develop,” he said.

Support from Gentara FM 107.1

Argi Noor, founder of Gentara FM 107.1, added that this collaboration was the first step to create a creative ecosystem in Pracimantoro. “We want to provide space for MSMEs and the community to meet, networked, and develop together. This is a very good first step, seeing all elements of the community cooperating with extraordinary enthusiasm is a proud thing. Both learn each other for experience to be better in the future.

Paci Market Fest 2025 is not only a place to buy and sell, but also a means of building connections, increasing public awareness of local products, and strengthening togetherness in the month of Ramadan. With the spirit of mutual cooperation and innovation, it is hoped that this event can be an inspiration for other regions in developing creative and quality traditional markets.

Sponsors and event support

Paci Market Fest 2025 has the support of various sponsors, including:

• GO OUT. Luwes Group
• MMC Miracle Music Corner
• Alpha clothes
• Gemma Restaurant
• Presma Paguyuban SoundSystem Pracimantoro
• Indonesian Kars Museum
• Pacike & Pace Space

The event was also broadcast live through Miracle Music Official and Gentara FM 107.1. With the success of the first day, the festival is expected to be the first step in building a stronger MSME ecosystem in Pracimantoro.